What's the big idea?

  • Our tech is supposed to make us more productive, more empowered. Yet everywhere, everyone seems endlessly shackled to their screens.
  • Software that learns how we interact with the world and other software, and cues us to take concrete actions, may be one path towards a healthier relation to technology.

What else?

  • It still takes way, way, too long to get an idea in front of users.
  • Devs write the same bits of code to do the same things over and over. Micro-services just make this more obvious!
  • Platforms and services like Auth0 and Cloudinary only help so much.

What is to be done?

I'm relying deeply on the features and promise of the Google Cloud Platform. I can work high up on the tool chain with little or no effort.

Crucially, I use a BPM engine (Camunda) to abstract away application logic and orchestrate the micro-services that make up my applications.

That and the reliance on a reactive and functional style is already reaping rewards for my clients and my indie-hacker projects. I'm launching complete applications in a few days with only a few hundred lines of code and a BPM diagram.

Check out some of the applications that are starting to come on line. I'll keep you posted on new developments.

If you have an idea that you think can benefit from this approach, contact me [email protected].

Timesheet Nanny

Helps individuals and teams stay on top of filling out online timesheets. The app learns about and when you work and pokes you when it’s time to record your hours.


I’ve been working with these fine folks on a music player tailored to people with limited fine motor and cognitive skills. We’re starting with a playlist generator for Spotify. Just type in a persons age and we’ll create a playlist with hits from the persons youth. All in about 100 lines of code!


I started down the path of reverse engineering the cloudinary aut-upload api to save a partner a few thousand dollars a month. It seemed worthwhile to release it as Free and Open source software.